When you are creating a full page print ad for a publication you are given three sets of measurements. Here is what they mean. 

Trim Area: 

This is where the magazine cuts. It essentially is the edge of the paper. 

Live area:

This is the area that will be a visual guide...

Before I started working in advertising, I heard about different career paths and didn't really understand what each person did. So here is a breakdown. Heavily skewed by my opinion of course. 

Creative Department: 

Art Directors: 

This is what I do. My job is to basical...

I get asked this a lot. This depends on the type of project. If it is a normal job that we have done 7 million times, like a postcard invitation that happens every year with a $0.50 budget, I will get the job jacket in my inbox. It has the due date on it. I then get wi...