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At Insa, the emphasis of the brand is on cannabis education. Following state regulation guidelines, I streamlined the packaging design system for four states, created educational books for new patients, social media and digital campaigns, in-store signage for both medical and recreational locations.
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 Pennsylvania Website Flower Images Due to state regulations, imagery is limited. Color is used to denote indica, hybrid or sativa for easier cultivar shopping. |  Cannabis Flower Packaging Design System Universal Packaging System: Can side labels compliant with multiple states allows for state specific cultivar information on the lids. |  Cannabis Infused Edibles Package Design Universal Packaging System: One container compliant with multiple states allows for many products and flavors. |
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 Cannabis Infused Edibles Package Design Flavor Label Design |  Cannabis Infused Chocolate Package Design |  Cannabis Infused Chocolate Package Design Flavor Labels |
 Concentrate Packaging Design |  Cannabis Infused Peanut Butter Cup Package Design (Temporary Solution) |  Cannabis Infused Gumdrop Package Design (Temporary Solution) |
 Concentrates Educational Social Media Post |  Concentrates Educational Social Media Post |  Liquid Live Resin Educational Email |
 Liquid Live Resin Educational Social Media Post |  Distillate Educational Email |  Distillate Educational Social Media Post |
 RSO Educational Email |  RSO Educational Social Media Post |  Live Terpene Educational Email |
 Live Terpene Educational Social Media Post |  Promotional email |  5-Pack Pre-Roll email |
 Promotional Poster |  MyInsa Loyalty Social Media Post |  Florida Gift Cards |
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